Russian SEO & SEM & SMM News

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A Complete Review of Yandex Metrica

Yandex is known for its popular internet services and products, and one of such tools is Yandex Metrica, a powerful online analytic platform that provides a free analysis of visitors' behavior and website traffic measurement tools. Two its most prominent features are Webvisor and Keywords Report.
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We are now certified to ISO 9001:2015

Aurora Business Group is now certified to ISO 9001:2015 standard. This certificate guarantees customers' satisfaction and high quality of our services.
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Google expands medical search queries

New Google search results for medical queries will allow you to find necessary information much faster.
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New condition for bid adjustments in Yandex.Direct

You can now make adjustments for new users. There is a new opportunity in the settings, it allows saving negative criteria with a state "none fulfilled".
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Changes in processing robots.txt file

Yandex has made some changes concerning search engine optimization.
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Aurora SEO Company celebrates its 9th anniversary

Aurora SEO Company turned 9 on 28th, May. Over the years we have been keeping our finger on the pulse of the latest SEO and online marketing trends.
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Google changes snippet character limit

Google has recently introduced longer snippets in the search results column.
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Yandex Minusinsk algorithm is out for SEO links

Yandex Minusinsk algorithm turned 1 on May, 15th, 2016. The procedure of website promotion has changed a lot since its introduction.
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Aurora has been awarded a certificate of "Digital Wind-2016" competition

Aurora SEO Company has been awarded a certificate for support in organizing this event as one of its sponsors.
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Google explained the reasons for new penalties

Google representatives have explained the recent penalties for using artificial backlinks.
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Further development of VK social network

VK has dramatically changed its interface recently. The changes involve a brand new design available for testing to all users, and a new targeting advertising format.
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Google has launched AMP search carousel

It has been confirmed recently, that Google made AMP search carousel available in 12 countries, namely Russia, Germany, France, India, Italy, Japan, Brazil, Spain, the UK, Indonesia, Mexico and the USA.
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Our 18th Anniversary

As you know, our company is a part of Aurora Business Group and today is our 18th anniversary.
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#3 in TopSEOs Russian top10 best local SEO companies list

We are #3 in TopSEOs Russian top10 best local SEO companies list (Feb.2016).
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Google recommendations for working with sitemaps

Google published the following information: which website sections are the most important, how to use XML format, when it is better to use RSS/Atom feeds, and how to optimize those for Google.
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Small businesses and middle market companies prefer online advertising

Online advertising accounts for 57 per cent of total advertising market.
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HTTPS is becoming a ranking factor for Google now

Google will consider HTTPS usage as a ranking factor in the near future, as it has been announced in the company official blog.
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Google Updates a New Local Algorithm

Google has pushed out a new local search algorithm which is now more closely connected with traditional ranking factors.
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Contextual Advertising Able To Increase Brand Awareness by 80%

Contextual advertising does not only boost sales, but it also increases brand awareness, being as good as media advertising.
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Google Planning New Penguin Algorithm Update?

Google search results were shuffled again, and the Goggle algorithm changed significantly on May, 17 and May, 18 in 2014 - 3.52 and 3.09 positions respectively.
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Mobile Advertising Growing Really Fast

The percentage of inbound mobile traffic on the websites aimed at providing consumer services made up 24%.
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Changes in Yandex.Direct

Yandex has changed its requirements to images in ads. These images can not contain any textual description of advertising offers, any slogans or logos.
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Google updates its Page Layout algorithm

Matt Cutts, the head of Goggle's webspam team, has announced that Google has released an update for its Page Layout algorithm.
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Google Knowledge adds filters and comparisons

The new tools aim to help searchers drill down deeper into topics or compare some key facts about two things side-by-side
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SEO conferences in Russia

This autumn will be one of the busiest with seminars, conferences, workshops, webinars and other meetings devoted to SEO
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Happy programmer's day

Aurora-SEO team congratulate experts in programming!
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Google updates

Google makes algorithmic changes frequently
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PayPal will begin settling accounts in russian rubles

The payment system is set to start trading using Russian currency
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Social marketing in Russia

About Russian social hubs
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Yandex adds multicurrency billing to Yandex.Direct

Russian search engine announced useful change in Yandex.Direct interface. In the nearest future Yandex will enable multiple currencies, such as Russian ruble, Ukrainian hryvnia, Kazakhstani tenge, Euro, US dollar, Turkish lira and Swiss franc.
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Yandex.Islands

Last month Yandex launches snippets called ‘islands’
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White Hat SEO vs Black Hat SEO

Some words about SEO strategies
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Sysadmin's day

System Administrator Appreciation Day is popular in Russia
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Russian Search Engine

Russia is one of the few search engine markets with its own local leader – Yandex
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We help to bring foreign services to Russia

Our experience of working with Italian tour operator
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