Case Study: Mobile advertising platform

Home / Resources / SEO Case Studies / Mobile advertising platform

April 16, 2023

Meet the Client:
Mobvista Co., Ltd

Mobvista is a leading technology platform providing mobile advertising and mobile analytics services to app developers globally.

Works started in: August 2019

Services: Yandex SEO

Niche: IT Company

Download PDF

Challenges

The Russian version of the site is auto-translated from English and there is no SEO strategy.

Due to poor content quality and a confusing website structure the site has bad UX and user engagement metrics.

The Goals

Find suitable long-tail and short-tail keywords.
Properly localize and optimize the content on the website.
Develop an SEO strategy for the client to implement.
Build an outreach strategy to further improve website’s visibility in Russia.

The Success

We:

developed an complete Russian SEO strategy.
localized all the content on 30+ pages.
found 140 fitting keywords.
optimized content for website pages 30+ pages.

Download PDF Back to Case Studies

We wrote a book about it

Russian SEO in 2023: Trends and Features of Russian Search

by Valeria Morgacheva, Anton Trebunskii

Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.

We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.

Reach out to us

Speaking the world language
Our managers speak English to ensure mutual understanding. We won’t let language barriers get in the way of your success.

18 years of experience
We have over 18 years of digital marketing experience under our belt, working with businesses both big and small. We know the best ways to bring your project to success.

Local expertise
We combine market awareness and local expertise to help you navigate the complex world of the Russian market.

Extensive industry portfolio
We’ve worked with a wide range of industries - travel, healthcare, real estate, IT, ecommerce, gambling, just to name a few. We know how to analyze the market and come up with the best solution.

360° Digital marketing approach
We know that success comes to those who are thorough and diligent. We will explore all the possible point of contact with your customers.