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Yandex sees 2017 revenue rising

Yandex sees 2017 revenue rising

In the third quarter of 2017 Yandex increased its revenue by 21%
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Contextual advertising news in November

Contextual advertising news in November

A lot of news in Russian contextual advertising industry.
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Vkontakte starts evaluating advertisements by tracking user responses

Vkontakte starts evaluating advertisements by tracking user responses

Vkontakte now has a new metric for advertising posts – Evaluation. It shows how users respond to advertisements.
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Yandex.Metrica introduces a new feature

Yandex.Metrica introduces a new feature

Yandex.Metrica started closed beta testing of a new metric – PVL (place visits lift), which will evaluate the influence of the Internet advertising on offline visits to retail shops.
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