Russian Digital Marketing Services for the Wine & Spirits Industry

Why Do You Need a Russian Audience

The culture of wine and spirits consumption among the Russian-speaking population is very diverse and deeply integrated in Russian culture. Alcohol is present and expected in almost any major event in our day-to-day lives.

The Russian-speaking audience has a wide palete when it comes to alcohol and is always eager to try new interesting flavors. That pairs well with the increased interest of the Russian audience in digital technologies. The modern digital space has many ways to introduce your brand to the target audience.

The niche of wine and spirits is so multifaceted that it allows you to use almost any creative methods of communicating with the audience, and moreover, the audience expects it. A curated digital presence is essential for your success in the Russian-speaking market.

4th Russia is the 4th largest alcohol market in the world in terms of volume.
9% imports accounting for 9% of total spirits consumption in Russia.
91% of Russia’s whisky consumption is from imported whisky.
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Our Digital Marketing Solutions For The Wine & Spirits Industry


Our experts will help your brand navigate the market and master the niche you need so that you feel like a fish in water. We can help you better understand how to engage your customers and conduct an effective dialogue with them.

Competitor analysis

As the wine’s market in Russia is very competitive, we will study the strengths of your competitors and develop a successful strategy that works best for your business and will favorably distinguish your brand from other manufacturers.

Market research

Market research is a vital element of any successful promotion in the digital environment. Researching and understanding the needs and preferences of your target audience help generate the right strategy.

Influencer Marketing

In an oversaturated niche such as wine and spirits, people find it hard to make a buying decision and refer to people they trust. Enlist the support of trusted influences so people make a choice in your favor.

Niche platform marketing

Specialized services such as Untappd, Vivino, Distiller and others are widespread among the connoisseurs of alcoholic beverages. Localized Russian presence on such platforms would be a great asset to your digital marketing campaign.


Although alcohol cannot be advertised in Russia, advertising of specific brands is permissible. So the next best thing when it comes to marketing is building brand awareness. We can customize your brand's advertising so that you find your audience.

Keyword Research

Well-chosen keywords are the cornerstone of any digital campaign. In a niche where brand image has such importance, as in yours, it is critically important to choose the right ones, as there are myriad alcohol-related queries.


Since alcohol advertising is restricted in Russia, it is worth paying special attention to organic SEO. We will help you optimize your website for search engines, boost your online performance and create your unique brand image to communicate with the audience.

Content marketing

Generate amazing content and share it through your website or social networks to create the best reputation for the brand of alcohol and increase interest and recognition among potential buyers of your products.

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In Our Portfolio

Are you in the wine & spirits business looking for the Russian audience?

You came to the right place!

Aurora, Russian SEO Company is a team of solid experts in Russian digital marketing services for the alcoholic drinks market.

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Reasons To Work With Us

Speaking the world language
Our managers speak English to ensure mutual understanding. We won’t let language barriers get in the way of your success.

16 years of experience
We have over 16 years of digital marketing experience under our belt, working with businesses both big and small. We know the best ways to bring your project to success.(or For more than 10 years we have been offering wine and alcohol companies to successfully reach the Russian audience.

Local Expertise
We combine market awareness and local expertise to help you navigate the complex world of the Russian market.

360° Digital marketing approach
We know that success comes to those who are thorough and diligent. We will explore all the possible points of contact with your customers.

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Contact us, we speak English and are ready to answer all your questions!