Yandex SEO Training

Yandex is the leading search engine in Russia and the Commonwealth of Independent States (CIS), and optimization for this platform requires a deep understanding of the unique market and cultural nuances of the region. That's where Yandex SEO training comes in - we offer a comprehensive understanding and practical skills to help improve your Yandex visibility and drive more Russian traffic to your website.

Our courses cover a range of topics, including keyword research, on-page optimization, link building, and content creation. We teach you how to analyze your website's current performance and identify opportunities for improvement in Yandex. You'll also learn how to use tools like Yandex Webmaster to monitor and improve your site's performance.

Our training courses are suitable for businesses of all sizes, from small startups to large corporations. Whether you're just getting started with Yandex or you're looking to improve your existing strategies, our courses can help you achieve your goals.

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Great For In-house Teams

A+ class Yandex SEO training for in-house teams who want to expand their presence on Russian market and reach the Russian-speaking audience.

Key Moments

We take pride in delivering results for our clients. If you're ready to take your Yandex optimization efforts to the next level, contact us today to learn more about our training courses and how they can benefit your business.


Our team of experts has years of experience working with Yandex, and we always stay up-to-date with Yandex’s newest updates.

Flexible scheduling

Train your team on your schedule — we’ll work around you. Choose the time that works best.

Live Online or Onsite in Moscow

Live online training with real-time instructor-student interaction, or onsite training in our Moscow offices.

Practical Experience

We offer comprehensive courses that teach you the best practices and strategies for optimization.

We also provide ongoing support and guidance to help you implement what you've learned and overcome any challenges you encounter along the way.

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Our Experts

One of the most significant benefits of our training is that it's interactive.
You can ask questions and get advice from our experts as you work through the course material.

Anton Trebunskiy, CEO

Anton Trebunskii

Anton combines in-depth expertise in marketing e-commerce websites with hands-on experience in advanced Yandex SEO practices and analytics.

He is a co-founder and managing partner at Aurora, Russian SEO Company.

Anton holds a BA in History from Saratov State University, Russia.

Valeria Morgacheva

Valeria Morgacheva

Valeria is our Head of Customer Success Team and she speaks fluent English which makes for easy and efficient communication with our clients.

She has years of experience working with Yandex optimization projects for foreign customers and understands the hurdles that people new to Yandex may encounter.

Valeria holds a BA in computer science.

Our Books: Russian SEO in 2023: Trends and Features of Russian Search
We wrote a book about it

Russian SEO in 2023: Trends and Features of Russian Search

by Valeria Morgacheva, Anton Trebunskii

Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.

We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.

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Topics We Cover

Yandex SEO is essential for businesses looking to expand their online presence in the Russian and CIS markets. With our comprehensive and personalized training program, businesses can develop the skills and knowledge required to succeed on Yandex. Our training ensures participants stay up-to-date with the latest best practices, techniques, and tools, allowing them to improve online performance, attract relevant traffic, and achieve their business goals.

Language Differences

One of the key factors in Yandex optimization is understanding the linguistic and cultural differences between Yandex and other search engines. Yandex is well-versed in Russian, which has a complex grammar system that uses numerous inflections, which can significantly affect keyword research and content optimization. Our Yandex SEO training teaches businesses how to navigate these challenges to ensure their content speaks to their audience's preferences and cultural sensitivities.

Keyword Research

Keyword research is essential for any SEO strategy, and the process is particularly important for Yandex optimization. Our training teaches businesses how to identify the right keywords and use them effectively in their content. This includes understanding search intent, identifying potential queries, mapping user journeys, and analyzing search volume, competition, and trends.

Content Optimization

Yandex places a high emphasis on the relevance and quality of content. Our training teaches businesses how to optimize their content, ensuring it follows Yandex guidelines and is tailored to the target audience. This includes optimizing headlines, meta tags, and images, structuring content to align with user behavior, integrating keywords, and ensuring the content gets indexed effectively by Yandex.

Russian Link Building

Link building is another crucial element of Yandex optimization. Our training teaches businesses the best practices for building high-quality and relevant links that are essential for improving website authority and visibility. We focus on identifying effective link building strategies for the Russian market, including leveraging local business directories and forums, creating compelling content to attract backlinks, and using social media to amplify content reach.

Yandex SEO Tools

To optimize your website for Yandex, you need to know how to use Yandex SEO tools. Our training teaches businesses how to use Yandex Webmaster Console, and other tools to monitor and improve their website's performance. These tools provide valuable insights into visitor behavior, referral traffic, search queries, and technical SEO issues. Our training provides a practical understanding of these tools and demonstrates how to use them effectively to improve performance, rankings, and user engagement.

Practical Exercises

Yandex SEO training is not purely theoretical; it includes practical exercises that simulate real-world scenarios. Our training provides hands-on experience in keyword research, content optimization, link building, and use of Yandex SEO tools. Participants learn by doing, evaluating their progress in real-time and receiving feedback from our experts.

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Our Workshops

Basic Workshop 2 days

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Topics Covered Language Differences, Keyword Research, Content Optimization, Yandex SEO Tools.

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Extended Workshop 3 days

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Topics Covered Language Differences, Keyword Research, Content Optimization, Yandex SEO Tools, Russian Link Building.

Practical Examples Ongoing support to help you implement what you've learned.

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Tailor-made Workshop

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This course is tailored to the specific needs of the individual client. We understand that every business has unique goals and challenges, which is why we work with you to create a customized training plan that meets your needs.

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Reasons to work with us

English-speaking managers
Our managers speak English to ensure mutual understanding. We won’t let language barriers get in the way of your success.

16 years of experience
We have over 16 years of digital marketing experience under our belt, working with businesses both big and small. We know the best ways to bring your project to success.

Extensive industry portfolio
We’ve worked with a wide range of industries - travel, healthcare, real estate, IT, ecommerce, giving us an edge in any industry. We know how to analyze your target market, research the best keywords and come up with the best curated solution.

Your goal is our priority
The backbone of our work is bringing you the result. We regularly check-in with you and are ready to adjust the KPI in accordance with your project goals.

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Contact us, we speak English and are ready to
answer all your questions!