Case Study: Mobile advertising platform
April 16, 2023 Meet the Client:
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Meet the Client:
Mobvista Co., Ltd
Mobvista is a leading technology platform providing mobile advertising and mobile analytics services to app developers globally.
Works started in: August 2019
Services: Yandex SEO
Niche: IT Company
Challenges
The Russian version of the site is auto-translated from English and there is no SEO strategy.
Due to poor content quality and a confusing website structure the site has bad UX and user engagement metrics.
The Goals
- Find suitable long-tail and short-tail keywords.
- Properly localize and optimize the content on the website.
- Develop an SEO strategy for the client to implement.
- Build an outreach strategy to further improve website’s visibility in Russia.
The Success
We:
- developed an complete Russian SEO strategy.
- localized all the content on 30+ pages.
- found 140 fitting keywords.
- optimized content for website pages 30+ pages.
We wrote a book about it
Russian SEO in 2023: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.
Read moreGet a quote
Contact us, we speak English and are ready to
answer all your questions!