Case Study: Online Poker Community Website

May 26, 2022

Meet the Client: Online Poker Community Website

Online Poker Community Website

Works started in: January 2018

Services: On-page Yandex SEO

Niche: betting, gambling


The company has no Russian SEO strategy, the website is not SEO-friendly and lacks content.

The Goals

  • Performing keyword research to determine the forthcoming SEO campaign.
  • Prepare and implement technical SEO specifications to:
    • Easy to navigate for both the user and search engines;
    • Has no issues preventing the website from being indexed and ranked.
  • Developing Russian content creation guidelines that comply with the best SEO practices, keyword rich and engaging to the user.

The Strategy

We performed Russian keyword research and established a set of keywords to go off of in the forthcoming optimization, the clustered keywords were used in the content plan.

We planned a month-to-month technical SEO strategy that included thorough checks of website quality factors and the implementation of fixes and best practices.

The Success

The campaign was started in January of 2018 and the preparation work and setup took a calendar month.The rankings for the selected keywords started showing steady growth, as well as the traffic on the website.

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