Foreign Real Estate in Russia 2023 Trends

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In recent years the demand for foreign real estate among the Russian-speaking audience has reached the highest point. Market monitoring shows increased interest in various related niches such as citizenship programs investment.

Advertising companies interested in the success of their customers should be well aware of the latest trends in the digital world. However, in such a specific niche as the sale of real estate, there are important features that could be useful for agencies that are just beginning to communicate with the Russian audience.

In this guide you will find an overview of the current state of the market, a portrait of a Russian-speaking buyer and many useful tips on adapting your business and digital sources to a new field. We’ll sum up the main steps of successful achievement of the Russian audience to help you enter this market with confidence.

Authors

Valeria Morgacheva

Head of Customer Success Team

Valeria is our Head of Customer Success Team and she speaks fluent English which makes for easy and efficient communication with our clients.

She has years of experience working with Yandex optimization projects for foreign customers and understands the hurdles that people new to Yandex may encounter.

Valeria holds a BA in computer science.

Tatiana Petrovich

Project Manager at Aurora

Tatiana is responsible for managing our projects with clients from overseas. She is there for them from the very first meeting to the closure of the project to make sure no detail goes unaddressed and no questions left unanswered.

Tatiana manages diverse SEO and advertising tasks and builds long-lasting customer relationships.

Tatiana holds a master’s degree in Russian language and linguistics from Saratov State University, Saratov.

Anton Trebunskii

Co-Founder & Managing Partner

Anton combines in-depth expertise in marketing e-commerce websites with hands-on experience in advanced Yandex SEO practices and analytics.

He is a co-founder and managing partner at Aurora SEO Company.

Anton holds a BA in History from Saratov State University, Russia.

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Speaking the world language
Our managers speak English to ensure mutual understanding. We won’t let language barriers get in the way of your success.

18 years of experience
We have over 18 years of digital marketing experience under our belt, working with businesses both big and small. We know the best ways to bring your project to success.

Local expertise
We combine market awareness and local expertise to help you navigate the complex world of the Russian market.

Extensive industry portfolio
We’ve worked with a wide range of industries - travel, healthcare, real estate, IT, ecommerce, gambling, just to name a few. We know how to analyze the market and come up with the best solution.

360° Digital marketing approach
We know that success comes to those who are thorough and diligent. We will explore all the possible point of contact with your customers.