Amazon`s new challenge
Bloomberg reports, that according to insiders from Amazon, they testing a new display ad offering that threatens multibillion-dollar proceeds at Google and other companies.
Curently, advertisers already can buy other types of ads on Amazon, but market of web-advertising is a very tasty piece. According to EMarketer Inc. web and mobile advertising in 2021 will account for half of all ad budget including TV, radio and newspapers and billboards combined. In 2017 Amazon ad business generated $1.7 billion and starting own advertising platform in future will allow to catch up with Google with their $95 billions.
Analysts note the advantage of selling on Amazon before the usual online sales: people often come to Amazon in order to buy, and not just look at products like in Google or Facebook.
Foreign Real Estate in Russia: 2023 Trends
In recent years the demand for foreign real estate among the Russian-speaking audience has reached the highest point.
In this guide you will find an overview of the current state of the market, a portrait of a Russian-speaking buyer and useful tips on adapting your business and digital sources to a new field.
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Russian SEO in 2023: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.
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