Brands integration into blogging in Russia

Mediascope company together with PRT Edelman Affiliate agency conducted the first joint study of brands integration into blogging in Russia. The online survey was held among users in Russian towns with the population of over 100 thousand people. Respondents had to choose the most popular integration of a brand among 120 advertising posts.

The results of the study showed that advertisements in social networks have a more positive image than ads in media, and in 23% of cases they prompt users to look for goods promoted in posts on Instagram and YouTube in stores and purchase them. Almost a third of respondents looked for the information on the goods and told friends about it, 24% of them reposted ads or followed links given in those ads. By comparison, according to Sharethrough, the average international conversion rate is 16.64% for native ads and 7.72% for banner advertising in mass media.

Half of the respondents said that recommendations of bloggers can be very helpful when it comes to choosing goods or services. 48% of people are sure that bloggers recommend only those products that they truly like. However, 83% of respondents believe that bloggers promote brands that they got paid for.

Our Books: Foreign Real Estate in Russia: 2023 Trends
Grab our new book

Foreign Real Estate in Russia: 2023 Trends

by Valeria Morgacheva, Tatiana Petrovich, Anton Trebunskii

In recent years the demand for foreign real estate among the Russian-speaking audience has reached the highest point.

In this guide you will find an overview of the current state of the market, a portrait of a Russian-speaking buyer and useful tips on adapting your business and digital sources to a new field.

Read more

Get a quote

Contact us, we speak English and are ready to
answer all your questions!

Our Books: Russian SEO in 2023: Trends and Features of Russian Search
We wrote a book about it

Russian SEO in 2023: Trends and Features of Russian Search

by Valeria Morgacheva, Anton Trebunskii

Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.

We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.

Read more