Changes in Yandex.Direct
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Yandex has changed its requirements to images in ads. These images can not contain any textual description of advertising offers, any slogans or logos.
Moreover, usage of images of people or animals is also forbidden, unless they are part of a packaging design or part of a product or service.
For example, beauty salons can use photos of makeup or hands in their advertisements. As for car dealers, they will not be able to use images of women against the background of cars from now on. If an image does not meet the new requirements, the ad will be displayed without this image.
Also users can now add to the ads in Yandex.Direct up to four quick links. These links increase the average CTR by 11 per cent and they do not require additional payment. If a user clicks on several links, the advertiser is going to pay only for one click.