HTTPS is becoming a ranking factor for Google now

Google will consider HTTPS usage as a ranking factor in the near future, as it has been announced in the company official blog.

From now on, website owners who use HTTPS with 2048-bit key certificates can count on a little improvement of their websites positions in search results.

Google representatives have promised to publish all the necessary information for webmasters next week. Right now you can do the following:

  • Find out which certificate is necessary for your website - single domain, multi-domain or a wildcard one.
  • Use 2048-bit key certificates.
  • Use relative URLs for all the resources which are on the same secure domain.
  • Use protocol-relative URLs for other domains.
  • Don't block Google from crawling your HTTPS pages using a robots.txt.
  • Allow search engines to index as many of your pages as possible by avoiding "noindex" meta tags.
Back to blog

Get a quote

Contact us, we speak English and are ready to
answer all your questions!

Our Books: Russian SEO in 2021-2022: Trends and Features of Russian Search
We wrote a book about it

Russian SEO in 2021-2022: Trends and Features of Russian Search

by Anton Trebunskii, Valeria Morgacheva

Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.

We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.

Read more