introduces new PPC platform Group prepares to launch its own search advertising on its platforms, including Vkontakte and Odnoklassniki, Youla online classified ad site, and other projects.

In contextual targeting, advertisers will be able to set search phrases and specify texts that will be displayed in advertisements. Targeting, based on users’ search queries, will be available for all advertising formats and sites of the myTarget platform – Vkontakte, Odnoklassniki, portal, media projects of the holding, etc.

Market experts noticed that users’ queries tend to shift from search engines to social networks and classified ad websites. Group set an ambitious task to challenge the dominance of the two major players of search contextual advertising in Russia – Yandex and Google.

Currently, auctions in Yandex and Google are overheated. Many advertisers had to cut down their activity in these systems because of the too high prices.

In case Group offers acceptable price/effectiveness ratio of advertising products, they will be able to quickly attract a great number of new advertisers who consider paid search important.

Back to blog

Get a quote

Contact us, we speak English and are ready to
answer all your questions!

Our Books: Russian SEO in 2021-2022: Trends and Features of Russian Search
We wrote a book about it

Russian SEO in 2021-2022: Trends and Features of Russian Search

by Anton Trebunskii, Valeria Morgacheva

Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.

We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.

Read more