Mobile Advertising Growing Really Fast
The percentage of inbound mobile traffic on the websites aimed at providing consumer services made up 24%.
As for e-commerce websites, mobile traffic there constituted 17%. The lowest percentage of mobile traffic was registered on B2B sites - only 10%.
The number of mobile transactions went up dramatically according to Unbound Commerce. Total revenue of the company clients from mobile transactions increased by 101.4 % in the first quarter of 2014 in comparison to the previous year's figure.
The number of unique mobile visitors of commercial websites went up by 36.5%, and the number of views of mobile versions of the sites increased by 56%.
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