New ad formats in Yandex Direct

The team of the Yandex Advertising Network continues to experiment with formats trying to make them more efficient and profitable.

This time they changed the design of the horizontal and vertical posters, as well as the horizontal block. Now, most of the advertisement slots are occupied by images with highlighted ad headlines and buttons with advertisers’ domains.

The tests showed that the profit growth from the new blocks reaches 30% with comparable quality of clicks and conversions.

The mobile block Motion can now be placed on the desktop web. It is expected that it will bring the websites' owners +20-30% additional income. Now, the average CPMV of the Motion format equals to 190 rubles, but in some cases, it may reach 600-900 rubles.