New SEO opportunities in Google

Since March 2022 Google has suspended all types of advertising in Russia. The suspension on paid advertising has extended to Google Search, YouTube and partner social media, and more than that, even Google users temporarily located in Russia will also not see paid ads. Unfortunately, nobody knows how long this situation will last, but right now we can’t get paid traffic from Google. At the moment the only reasonable alternative to Google is Yandex Advertising Network. Advertising on Yandex has become more expensive because there has been a significant increase in bids and leads do not always pay off the cost of attracting.

What are the ways to get out of this situation? As is known, when one door closes, two other doors open instead. It's not all that hopeless, so for digital marketing specialists there are other solutions. How can we reach out audiences on Google, which is also popular in Russia as Yandex and holds half of all search traffic here? In order not to lose such a huge audience, site owners will resort to other methods of promotion.

Today more than ever it makes sense to bet on organic SEO, because the role of organic traffic from Google is increasing significantly. Contextual advertising no longer interferes with search results in SERP. Since the SERPs no longer contain ads-copies, organic results in the TOP take up more space and are more visible. Google's organic results have become more valuable for businesses and companies can profitably invest their free funds in SEO.

It is also absolutely necessary today to build, increase and improve the link profile of your site. It's no secret that Google search engine pays great attention to the site's links when ranking. Link value for this search engine is so high, using link building it is quite possible to get the site to top in Google. However, articles with links leading to your site should be of exceptionally good quality and hosted on the right sites.

Now it is extremely important to analyze your keywords, study the search intent and optimize pages of your website keeping in mind this intent. Perhaps right now you will be able to focus on creating your unique content for potential customers.

If your business is local, don't forget to fill out the company card in Google Maps. Promotion in this service implies the posting of up-to-date information about the company and regular posting of reviews about it. For best effect, new reviews should appear regularly.

We can give you a helping hand with organic SEO, filling information pages with quality content and creating a link profile for your site. If you are looking to promote your site on Google in Russia, please contact us.

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Our Books: Russian SEO in 2021-2022: Trends and Features of Russian Search
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Russian SEO in 2021-2022: Trends and Features of Russian Search

by Anton Trebunskii, Valeria Morgacheva

Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.

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