New Yandex Turbo Pages and Search features
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Now it's possible to add the following elements on turbo pages: tables, quotations, comments, videos, widgets, images, social media buttons, endless feed with the you-may-be-interested-in-this ad unit, extra ad spaces, etc.
The company noted that partners who placed two or more ad blocks on turbo pages increased their income from the pages on average by 50%.
Also, web analytics opportunities became wider – now it is possible to add counters of any analytics system to the site and transfer visit parameters to Yandex Metrica.
Also, Yandex is testing a new button on the search engine results page. It is Start Chat button, which is displayed in snippet view. Users noticed that the button appeared after the start of the closed joint testing of Yandex and JivoSite live chat platform.
JivoSite confirmed the start of the experiment but noted that only a small part of clients participate in it at the moment.