Russian Black Friday results
According to AITC (The Association of Internet Trade Companies), 20 million people took part in the sales, which is five times as many as last year. The number of buyers grew that much because retail shops started participating in the Black Friday event.
The number of online-shops offering discounts reached 3.5 thousand. For comparison, last year there were only 1.5 online-shops participating in the Black Friday sales. The most popular categories among online-shoppers were: fashion and accessories (31%), electronics (19%), books, films, music and games (15%), health and beauty (12%), children’s goods and toys (7%). According to CupoNation Russia, buyers were most active at 2 a.m., right after the world online-sales started. 66% of the purchases were made by women. Over a half of buyers are aged 25-34.
Experts of Yandex.Money analyzed the results of the Black Friday sales and payments made through the Yandex.Kassa service. The analysis showed that the turnover of products grew considerably compared to the last year’s figures. In particular, sales of tourism and sports goods, children’s goods, cosmetics, clothes, and footwear boomed during Black Friday 2017.
We were recognized as one of Top Ecommerce Software Development Firms on SoftwareDevelopmentCompany.co
Foreign Real Estate in Russia: 2023 Trends
In recent years the demand for foreign real estate among the Russian-speaking audience has reached the highest point.
In this guide you will find an overview of the current state of the market, a portrait of a Russian-speaking buyer and useful tips on adapting your business and digital sources to a new field.Read more
Get a quote
Contact us, we speak English and are ready to
answer all your questions!
Russian SEO in 2023: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.Read more