Small businesses and middle market companies prefer online advertising
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Online advertising accounts for 57 per cent of total advertising market. Print media accounts for 15 per cent, percentage of outdoor advertising is only 10 per cent. The most expensive way of advertising - television - accounts for only 1 per cent.
Contextual advertising has turned out to be the leader among the types of online advertising with its 30 per cent. Search engine optimisation percentage is 20 per cent, classifieds websites are 13 per cent and social network advertising accounts for 12 per cent of overall ad placement.
Advertising budget of small businesses and middle market companies is predictably small. 42 per cent of companies spend on advertising no more than 10,000 rubles a month. 30 per cent of companies spend more than 50,000 rubles, and 13 per cent out of these are ready to spend more than 100,000 rubles on advertising.