Smart banners templates in Yandex Direct
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Yandex Direct added templates of smart banners for advertising clothes, footwear, and accessories.
Users will see information about items before entering the website because these special templates will help show key characteristics and different photos. All the necessary information will be directed to smart banners from YML-feed.
If a user hovers a mouse over an item, the picture will zoom in. This will allow users to see the item in detail – patterns on the fabric, the cutout and so on.
When clicking on smart banners, users will be directed to the product flypage in the online store. Smart banners can be useful for finding users who have not completed a purchase as well as for attracting new customers.