The new Yandex.Direct technology continues to gain momentum.

As we wrote earlier, in July 2023 Yandex launched a service for advertising in Telegram channels. This update opened up great opportunities for advertisers who gradually appreciated the advantages of the new platform to attract their audience.

As practice has shown, this service has various benefits, namely:

• It significantly reduces the time spent on selecting the advertising channels since the service chooses channels for advertising automatically, in accordance with the advertiser’s niche.
• Ad-copy in Telegram channels will hardly differ from other posts in the messenger, that is, it will look as natural and native as possible.
• The advertiser pays only for clicks made in the first two days after publication, which allows for reduced advertising costs. This will be especially interesting for those entrepreneurs who want to promote their projects on
• Telegram but are not ready to invest large sums in Telegram Ads.
• There is an opportunity to place advertising in exclusive channels. Ad-copies placed through the Yandex service will be available even to Premium users who do not see regular advertisements.

Thanks to the new Yandex solution, companies wishing to enter the Russian market can test the convenient and automated advertising placement in Telegram, which is now indisputably the number one messenger in Russia.