Video extensions in Yandex Direct
Yandex announced open testing of a new advertising format, which allows creating video clips in Yandex.Direct. Advertisers can create video clips up to 15 seconds and add a text, a link to their website, or CTA-buttons to these clips, it is also possible to use background sounds from the free Yandex library. Advertisers can upload their own background clips or choose one of the thousand ready-made videos available in the Yandex video library. The access to this library is free of charge, one should pay only for ad clicks.
Video extensions can be used in all the ad campaigns at once or in just a specific advertisement. Yandex publishes such ads on its platforms and in the websites of the video network’s partners, including Kanoby and STS Media. The videos can be played in the multi-roll format and in the in-page format, and both mobile and desktop users will be able to see them.
Foreign Real Estate in Russia: 2023 Trends
In recent years the demand for foreign real estate among the Russian-speaking audience has reached the highest point.
In this guide you will find an overview of the current state of the market, a portrait of a Russian-speaking buyer and useful tips on adapting your business and digital sources to a new field.
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Russian SEO in 2023: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.
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