VK has picked up a second wind
Given the ongoing events and blockages of popular foreign platforms, since spring 2022 the Russian-speaking audience began to actively switch to available platforms. VK is the first social media to get an influx of users and advertising budgets, previously allocated to now unavailable platforms. VK’s audience consists not only of the Russian population, but also Kazakhstan, Uzbekistan, Azerbaijan and other CIS countries.
For many years VK has held its leadership as the largest social network in Russia. However, in March, the monthly VK audience worldwide grew by 2.4% to a record 100.4 million users. According to official data provided by the company itself, VK is the leading platform in Russia in terms of the volume of content and the number of authors. According to Brand Analytics, in March 2022 more than 27 million authors published more than 468 million posts and comments - this is more than on all other platforms combined. In March, the number of newly registered VK users increased by 63% compared to last year.
New users create unique content on the platform. The growth of the active audience and the volume of published content enabled the platform to respond to growing user demands. The platform has introduced several important updates, including Smart TV Video and Traffic Saver.
VK continues to invest in developing new features and tools for entrepreneurs as well. As a result, the total number of users who opened their own business VK profiles in March reached 2.4 million people. More than 600 000 of them are new entrepreneurs who began their projects in VK and tested tools for starting. For example, 280 000 communities began to use the Store VK to sell their goods and services in the last month.
In order to give the authors the opportunity to make the most of social networking tools, VK has launched large-scale support programs. VK will not only replace the messenger, but will combine elements of both Instagram and Tiktok. And this will expand the possibilities of every advertiser who will use this social network, because there are about 10 different advertising formats already available on VK, including advertising in clips and stories.
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