VK platform now supports AMP standard
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Now all AMP-enabled websites are opened directly in the VK application, with convenient page layout. Such publications are marked with a lightning icon.
In addition, the AMP standard will support Vkontakte posts that are built into external websites by means of widgets.
The VK team keeps on developing the ecosystem for media on Vkontakte. The organic displaying of the materials in the newsfeed will help cover a larger audience and attract more users. Besides, publishers will be able to place advertising units within customized pages, receiving 100% of the revenue. Statistics say that AMP format in e-commerce projects gives 20% higher conversion rate than regular pages.
According to Mediascope, mobile Internet users spend more time on Vkontakte than in any other popular messengers and social networks.