Vkontakte introduces new targeting option and dynamic retargeting
Advertisers using Vkontakte (popular Russian social platform) now can start targeting the parents with children of different age groups.
When creating an ad, they only need to select the required segment in the “Interest categories” setting. The segments are divided into groups of children under 1 year, from 1 to 3 years, from 4 to 6 years and from 7 to 12 years.
New targeting option will make it easier and more effective to promote children goods, educational courses and entertainment for kids.
Also, VK team made it easier for advertisers to set up dynamic retargeting. Information about the current status is now available in more detail: up-to-date information on downloading, parsing, goods processing and description of errors for price-lists, as well as data on errors and their detailed description for pixels. There is now quick notification available about the incorrect interaction of price-lists and pixels. Such notifications can be seen in the Dynamic retargeting tab.
Foreign Real Estate in Russia: 2023 Trends
In recent years the demand for foreign real estate among the Russian-speaking audience has reached the highest point.
In this guide you will find an overview of the current state of the market, a portrait of a Russian-speaking buyer and useful tips on adapting your business and digital sources to a new field.
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Russian SEO in 2023: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.
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