Vkontakte starts evaluating advertisements by tracking user responses
Vkontakte now has a new metric for advertising posts – Evaluation. It shows how users respond to advertisements.
The new metric helps understand how effective an advertisement is in comparison to similar ads posted by other advertisers. For example, a video post will be compared to another video, not a button-post or a carousel advertisement.
Evaluation does not guarantee the efficiency of advertising but it helps in testing ads and advertisers can remove low-ranking advertisements and spend more on posts that catch people’s attention.
Advertisements with over 2,000 views can be ranked from 1 to 10 based on positive and negative reactions from users. Positive responses are click-throughs, video views and joining groups, negative reactions are hiding posts from the timeline and complaining about ads.
The new metric will gradually be available in all ads offices created after October 23.
Foreign Real Estate in Russia: 2023 Trends
In recent years the demand for foreign real estate among the Russian-speaking audience has reached the highest point.
In this guide you will find an overview of the current state of the market, a portrait of a Russian-speaking buyer and useful tips on adapting your business and digital sources to a new field.
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Russian SEO in 2023: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.
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