Yandex adds multicurrency billing to Yandex.Direct

Earlier all financial metrics in Yandex.Direct were shown in “units” or “y.e.”, which are in reality the same thing — an abstract financial unit for 40 Russian rubles.

The possibility to chose currency will add much more clarity into Yandex.Direct billing, bidding and ROI calculations.

All new advertisers and agencies will be presented with a choice of country of residence, which will define the account currency, at the stage of account creation.