Yandex ads on Turbo pages

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Yandex increased the number of ad units on Turbo pages. Publishers can now vary the number of ad units as they want.

Additional advertising space should help publishers bring more revenue from mobile audience, however, it is important not to annoy users with advertising, otherwise, they might leave the site. The project team recommends that advertisers place not more than one ad unit per screen: it is about 250 words, 4 pictures, and 4 videos.

Now there is no strict monitoring of compliance with these recommendations, and the developers formulate reasonable restrictions taking into account users’ and advertisers’ experience of interaction with Yandex Turbo pages.

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