Yandex published the study of the Russian Internet Audience.
Yandex studied commercial interests of Russian Internet users (Runet users). In the course of the study, the company found out what types of advertisements are of interest to men and women of different age groups. The company used data provided by the Yandex Advertising Network (YAN), which unites tens of thousands of websites showing ads to the Runet users. The YAN serves 4.3 billion advertisements daily (with more than 8 million visits daily).
Over half of all the click-throughs (55%) are made by users aged 45 and older. This is the largest part of the audience, it is also most loyal to advertising – it shows the highest CTR among other age categories. 28% of clicks are provided by users aged 25 to 34. Young people 18 to 24 years of age follow ad links less often than others – only 4% of clicks.
Older users are more likely to click on ads in various subjects, from cars to legal services. Men have interest in business, electronics and cars, while women are interested in medicine, clothes and real estate. Interest in legal services, entertainment, and education is independent of gender.
Throughout life, the interests of users change. In time, women get more fond of household, garden, clothes, but they lose interest in specialty goods. Men aged 18 to 24 take interest in IT, with age they get interested in cars and finances.
Foreign Real Estate in Russia: 2023 Trends
In recent years the demand for foreign real estate among the Russian-speaking audience has reached the highest point.
In this guide you will find an overview of the current state of the market, a portrait of a Russian-speaking buyer and useful tips on adapting your business and digital sources to a new field.Read more
Get a quote
Contact us, we speak English and are ready to
answer all your questions!
Russian SEO in 2023: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.Read more