Yandex shows new ad-focused search vertical

Yandex is testing a new search vertical focused on advertisements in its Yandex Direct platform.

When a user sends a request, a featured snippet appears on the Yandex search results page offering to view all existing paid advertisements and to place your own advertisement in Direct.

If users follow the link, they visit the page displaying all the ads found, and below the search box (next to Search, Images, Maps, Videos and other tabs) appears the new Ads tab.

Here users can see only paid advertisements. To get to the regular search results page one should click “Show all results” button. The new feature is not only a new way to increase the platform's income but also a great tool that can help Yandex Direct users to determine relevant ads.