Russian digital marketing blog

New ad formats in Yandex Direct

New ad formats in Yandex Direct

New formats experiment continues.
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Yandex and AVITO agreement

Yandex and AVITO agreement

Yandex to become key seller of advertising on AVITO.
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Yandex introduces Private Transactions

Yandex introduces Private Transactions

Yandex is launching Private Transactions – a platform for automated purchase of media advertising on certain websites.
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AKAR statistics on Russian digital advertising

AKAR statistics on Russian digital advertising

AKAR: Yandex and Mail.Ru are dominant companies of the Russian internet advertising market.
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Yandex Direct introduces media campaigns

Yandex Direct introduces media campaigns

Yandex launches open beta testing of a new advertising type – media campaigns.
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Yandex Direct bid management: dramatic changes

Yandex Direct bid management: dramatic changes

Yandex dramatically changes its approach to bids management.
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Yandex shows new ad-focused search vertical

Yandex shows new ad-focused search vertical

Yandex is testing a new search vertical focused on advertisements in Direct.
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Mail.Ru introduces personality types targeting

Mail.Ru introduces personality types targeting

Mail.Ru Group introduces targeting option based on users’ personality types.
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Social media and messenger apps usage in Russia

Social media and messenger apps usage in Russia

Russian Public Opinion Research Center studied the use of social media and messaging apps in Russia.
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February to April Russian customer trends

February to April Russian customer trends

February to April customer trends according to Yandex Direct.
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Our Books: Russian SEO in 2023: Trends and Features of Russian Search
We wrote a book about it

Russian SEO in 2023: Trends and Features of Russian Search

by Valeria Morgacheva, Anton Trebunskii

Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.

We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.

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