Russian digital marketing blog

Yandex published the study of the Russian Internet Audience

Yandex published the study of the Russian Internet Audience

Yandex studied commercial interests of Russian Internet users (Runet users).
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Vkontakte introduces updated ecosystem for content authors

Vkontakte introduces updated ecosystem for content authors

Vkontakte introduced a major update to the creative ecosystem for content makers.
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Yandex launches a certification program for online advertising.

Yandex launches a certification program for online advertising.

Yandex launches a certification program for those working with the Yandex Advertising Network (YAN) and ADFOX.
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Russian e-commerce market grew by 22% in first half of 2017

Russian e-commerce market grew by 22% in first half of 2017

In the first half of 2017, the Russian e-commerce market grew by 22% compared to the previous year’s similar rate and hit 498 billion rubles.
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Yandex starts selling ads in Viber Messenger

Yandex starts selling ads in Viber Messenger

Viber Messenger in Russia will show ads served by the Yandex Direct platform.
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Yandex is increasing its share of the mobile search market

Yandex is increasing its share of the mobile search market

Compared to the same period in 2016, Yandex’s share increased by 4.5 percentage points.
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VKontakte starts certification program for specialists

VKontakte starts certification program for specialists

The VK team started a certification program for those who work in the sphere of social media advertising.
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Odnoklassniki launches new advertising format with call-to-action buttons

Odnoklassniki launches new advertising format with call-to-action buttons

Odnoklassniki now has a new format for video ads – clickable video clips with active CTA buttons.
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Expert opinion: Russia has a lot of competent people and a great spirit of entrepreneurship

Expert opinion: Russia has a lot of competent people and a great spirit of entrepreneurship

According to Matt Brittin, President of EMEA Business and Operations for Google, Russia is a huge market with big network-related opportunities.
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Yandex Announces New Search Algorithm

Yandex Announces New Search Algorithm

Today, Yandex released a new version of its search platform
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Our Books: Russian SEO in 2023: Trends and Features of Russian Search
We wrote a book about it

Russian SEO in 2023: Trends and Features of Russian Search

by Valeria Morgacheva, Anton Trebunskii

Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.

We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.

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